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 Filed as : Featured WinemakersWine ToolsWinemakersTech

A Wine Cyberstar

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  • Publish Date: Feb 22, 2010

In 2004, Alder Yarrow typed the words “wine blog” into Google. Amazingly, that Google search returned zero results (a sharp contrast to 37,300,000 today). As Alder puts it, that was the first day of the rest of his life. This epiphany yielded, one of the most influential wine blogs online today.

What’s amazing is that the man who was dubbed “The Wine Industry’s Brightest Cyberstar” by San Francisco Magazine and who gets contacted by New York Times wine writers for the inside scoop on San Francisco’s wine bar scene merely moonlights as wine blogger. The rest of his days are spent running his interactive design and strategic consulting firm.

Alder is an indiscriminant wine drinker, but pins his favorites to “Friulian white wines, white Châteauneuf-du-Pape, white Rioja, Pinot Noir of all kinds but especially old Burgundies, white Burgundy, Champagne, and oddball grape varieties of various stripes.”

We highly recommend a visit to to peruse Alder’s wine reviews, bar reviews, or just some good old ramblings and rants.

To learn more about his lesser-known cooking talents, how he developed a passion for wine or what his favorite wine and food pairing is, read this exclusive Bottlenotes interview with Alder Yarrow.

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