- Publish Date: Jun 24, 2009
We’d like to introduce you to organic wine’s cousin: Fair Trade Certified Wine. That’s right, the Fair Trade label is no longer just for your coffee; now your favorite drinks for morning and evening can both let you feel warm and fuzzy (lilterally and figuratively) knowing that you're supporting a good cause.
TransFair USA, the fair trade certification organization, focuses its efforts in wine on the Southern Hemisphere, namely Argentina, Chile and South Africa. They ensure that families receive adequate prices for their grapes and maintain a decent standard of living. More importantly, however, they help create programs for community development in wine-producing areas, focusing on their specific needs.
Look no further than Fairhills’ Winery in South Africa to see a spectacular example of the impact these programs can have on a community. At Fairhills they are aiming to create more jobs, provide schooling for the youth, ensure propering housing for all, and establish retirement "pensions" for the elderly. You can look for their Chardonnay, Merlot, Malbec and Cabernet Sauvignon which, as of this past February, can be found at Whole Foods.
We know you want to help make the world a better place. Now even your wine-buying will help you go further down that path!
Find out more about Fairhills's noble venture on the Whole Foods blog