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Alyssa Rapp's Blog

Founder & CEO of Bottlenotes. Author of the Bottlenotes Guide to Wine. Loves Sauvignon Blanc, Syrah and Sauternes.


Oct 6, 2011
A Toast to Steve Jobs

We at Bottlenotes live at an intersection point between wine and technology, at the fulcrum of “new media,” where content and commerce intersect with community. Steve Jobs’ technology platforms facilitate this interplay of products and services in a way heretofore not available. For this reason, I feel it appropriate to honor the life and death of arguably the greatest technology icon of our generation in this blog entry.

Steve Jobs personified excellence. Even his rivals extolled the virtues of the brilliant light he provided: Microsoft founder and Chairman Bill Gates acknowledged that “the world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come” (Mashable, October 5, 2011). Sergey Brin, co-founder or Google, reminds that Jobs’ “passion for excellence is felt by anyone who has ever touched an Apple product” (Wall Street Journal, October 5, 2011) .

I had the pleasure and honor of having Steve Jobs serve as our commencement speaker at Stanford the year that I graduated from the Graduate School of Business (June 12, 2005). While there, one of Jobs’ quotes about the importance of cherishing the limited time we have really stuck with me:

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma- which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.”

As an early-stage company CEO, Steve Jobs’ life and clarity of purpose inspire me almost every time I turn on my iPad. He reminds that a company’s legacy is defined by the clarity of purpose established by its leaders, a dogged pursuit of excellence to achieve and exceed said goals, and a constant process of invention and reinvention and innovation.

Steve Jobs, while your time would have always been too short, I am honored that your death took place on my birthday- for it, like your legacy, will remain all the more emblazoned in my mind, alongside your reminder to “live your own life.”

Alyssa J. Rapp, Founder & CEO, Bottlenotes, Inc.







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Jan 15, 2013

Steve Jobs was a great innovator .

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Jun 8, 2012

Good entry,..

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