Unless you live under a rock, you know that October is National Breast Cancer Awareness Month — and has been since 1985.
This month is designated is to raise awareness and money to support breast cancer research, because the statistics are staggering. According to Breastcancer.org:
About 1 in 8 U.S. women (about 12%) will develop invasive breast cancer over the course of her lifetime.
In 2016, an estimated 246,660 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S.
About 2,600 new cases of invasive breast cancer are expected to be diagnosed in men in 2016. A man’s lifetime risk of breast cancer is about 1 in 1,000.
For American women, breast cancer death rates are higher than those for any other cancer, besides lung cancer.
In 2016, there are more than 2.8 million women with a history of breast cancer in the U.S. This includes women currently being treated and women who have finished treatment.
And while wearing a pink ribbon — or anything pink — this month shows your support, we all need to do more.
Many organizations have programs going on this month to raise awareness – including those in the wine world.
So participate as much as you can. We mention two programs below. But if your favorite winery is doing something to help support breast cancer, let us know and we’ll make sure we blast it out on social media.
In 2001, Vera Trinchero Torres, a founding family member of Sutter Home, was diagnosed with breast cancer so they created the Sutter Home for Hope campaign.
To participate, just keep all your Sutter Home corks (including the special pink ones in their White Merlot, White Zinfandel and Pink Moscato), screw caps or capsules (the top part of the foil) and mail them back to Sutter Home.
You also can text “HOPE” to 89800 and include a photo of that cork, screw cap or capsule.
Either way, for every item they receive, Sutter Home will donate $1 to the National Breast Cancer Foundation, up to $50,000, until December 31, 2016.
Since 2001, the Sutter Home for Hope campaign has contributed more than $1,000,000 to help support breast cancer research, treatment, and education across the country.
“So many of our drinkers are women,” says Enore Ceola, Mionetto’s CEO and managing director.
And that is exactly why they created the Pink Cork for a Cause campaign and donated $40,000 to breast cancer charities in 2015.
In its second year, they are planning a similar campaign. Just find one of the 125 pink corks in select bottles of their Prestige Brut Prosecco or Prestige Gran Rosé and you immediately qualify to win a 5-speed pink hand mixer. Then, much like finding the Willie Wonka’s Golden Ticket, your name goes into a drawing. Three people then will be selected and Mionetto will make a $10,000 donation, on their behalf, to a breast cancer charity of their choice.
Certain states don’t allow the contest so check out the site for more details.
Everyone knows someone touched by breast cancer — so drinking pink is an easy sacrifice to make for them.
Tracy Byrnes, former FOX Business Network anchor and host of “Wine with Me” for Foxnews.com, is editor-in-chief and chief contributor of The Sip.