This fall, La Crema put winemaking in the hands of consumers with its Virtual Vintner experience. Thousands of votes were cast in this “choose your own adventure” journey, and the virtual winemakers decided on a Russian River Pinot Noir from the Laughlin Vineyard. Now it’s time to name this new offering. Now through November 9, La Crema is accepting suggestions at vv.lacrema.com. Five finalists will be chosen and put to popular vote beginning December 1st. The winning submission will appear on the label of La Crema’s new Pinot Noir, and will receive $500! Four runners-up will receive $100 each. Share your idea today. If you’re feeling even more creative, you can share ideas for the label design and artwork in January.
Visit Virtual Vintner to learn more about the winemaking process, discover wine pairing tips and test your wine knowledge. Let your voice be heard!