Finally, a Wine Ad Comes to the Super Bowl

Finally, a Wine Ad Comes to the Super Bowl

Let’s face it, so many of us watch the Super Bowl strictly for the commercials.

Well there’s an even better reason to do that this year. For the first time three decades, there will be a wine ad in Super Bowl 51.

And [yellow tail] is the wine company with the you-know-what pull it off.

Because really, it’s been a beer game. Anheuser-Busch InBev has had the exclusive rights to the beer and alcohol category for years.

Back in 1980, Paul Masson Vineyards had an ad during the game and then Bartles & Jaymes ran one in 1988.

But nothing since.

Well there’s a new sheriff in town now. That yellow-footed rock wallaby is ready to take on those Clydesdales.

And it’s high-time, according to Tom Steffanci, president of
Deutsch Family Wine & Spirits, who has been importing [yellow tail] wines from Australia since 2000.

Wine is everywhere these days, including your Super Bowl parties. It goes with the wings and guacamole so there’s no reason there shouldn’t be in an ad during the big game. And  [yellow tail], the largest wine imported to the US, is hoping the estimated 85 million viewers agree.

[yellow tail] wines are made in Australia, produced by Casella Family Brands, but really were kicked off here in the states back in 2001. The name is in lowercase to make it seem approachable and friendly and the brackets (which they somehow trademarked) were added to help differentiate the bottle on the shelves, according to the company.

[yellow tail] makes 19 different wines, each has its own specific label color and the
bottles go for around $7. With the average 30-second Super Bowl ad going for around is $5 million, that’s a lot of bottles of wine.

But [yellow tail] wine is everywhere, including Costco and Sam’s Club. And is the #6 wine brand in the world, according to the drinks business.

And since 85% of wine sold in the U.S. is under $15, this actually might be a great move for them.

The wine world should be represented at one of our country’s most popular events — so we raise our glass to [yellow tail] for getting it done.

Tracy Byrnes, former FOX Business Network anchor and host of “Wine with Me” for, is editor-in-chief and chief contributor of The Sip

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