The Slow Wine Movement Picks Up in the U.S.

The Slow Wine Movement Picks Up in the U.S.

slowwine_02We live in a fast-paced world with many distractions that prevent us from focusing on just one thing at a time (as our laptops, tablets, smartphones and TVs tell us). Even wine, that age-old symbol of community and enjoyment, has been sucked into this world. That’s why an organization like Slow Food, and its wine branch Slow Wine, are so refreshing and increasingly important.

Slow Food was founded in 1989 by food writer Carlo Petrini and others with the goal of supporting a slower, simpler way of life, starting at the table. This message resonated with a lot of people—Slow Food, based near Turin, Italy, now has over 100,000 members in 160 countries. Seminars, cooking classes and community dinners are held all over the world with a focus on local, sustainable food for everyone. Check out what’s in your area here.

In Italy, wine is as much a part of the meal as the food, and so creating Slow Wine was a natural step for the folks at Slow Food. Slow Wine, based in the wine region of Piedmont,, is dedicated to the same tenets as Slow Food: good, clean and fair. The organization supports grape growers and winemakers who don’t use pesticides in their vineyards, utilize traditional winemaking methods, focus on native grape varieties and sustainability, and interact with their consumers in fair and respectful ways. We can definitely get behind that.

Slow Wine began publishing a wine guide in 2011, complete with its own symbols: a snail (embodies Slow Wine values), a wine bottle (consistent attention to quality), and a coin (good value). The guide has been so successful in the U.S. that Slow Wine is now bringing its online magazine, Slow Wine Magazine, to the U.S. for the first time. With a focus on where the wine comes from (terroir, vineyards, wineries), rather than the end product, the magazine brings Slow Food’s principles to an industry that needs them now more than ever. You can find out more about Slow Wine Magazine and subscribe—it debuted this month and the first issue is free—here.

Do you think Slow Wine is important to the modern wine industry? Share your opinion below.

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