In 2008, Trinity Oaks (a wine brand specializing in affordable pinot grigio, merlot, pinot noir, cabernet sauvignon and chardonnay) started an ambitious program called One Bottle One Tree®. Working with the non-profit organization Trees for the Future, the winery pledged to plant a tree for every single bottle of wine it sold. Listen to this: as of Earth Day 2014 (April 22), Trinity Oaks has helped plant more 10 million trees. That’s a phenomenal number for one winery.
We asked Bob Torkelson, President and COO of Trinchero Family Estates (which owns Trinity Oaks) if wineries--which have a pivotal connection to the Earth and rely on it for their grapes--have a special obligation to protect the earth. Said Torkelson: “As one of the leading wine companies in the U.S with more than 10,000 acres of vineyards and millions of customers, we [consider ourselves] custodians of our environment and our communities. And, as an agriculturally-based company, we are dedicated to protecting the earth and its natural resources.“
Trinity Oak’s tree planting program has been focused on so-called “beneficial” trees—that is, trees that can provide the most beneficial impact on the environment. As such, the program plants trees and restores tree cover primarily in tropical locations. Trees aren’t the whole story, however. As part of their environmental commitment, Trinity Oaks’ bottle labels and marketing materials are made from 100% post-consumer-recycled paper, and the capsule on every bottle is made from EarthFirst® film, which uses less energy and is made in a greenhouse neutral facility utilizing solar, wind, and other energy offsets. Nomacorc corks are used instead of regular corks since they have a smaller carbon footprint. Even the wine bottles themselves are made using special lightweight glass. At Bottlenotes, we love wine, and we love it even more when the companies that make it are such good stewards of our planet.
What else do you think wineries can do to help the environment? Let us know below.
Photo Credit: One Bottle One Tree®